New York, November 24, 2021/PRNewswire/ - It is estimated that during the forecast period from 2021 to 2031, the compound annual growth rate of the global mask market is about 9%. This is mainly due to the increasing Vitamin C is included as a key ingredient. Ordinary masks.
Several cosmetic companies have released masks approved by dermatologists to strengthen their position in the market. Most companies seem to be developing promotional strategies to stimulate the interest of female cosmetics users. Many manufacturers have used vitamin C as a key ingredient in their regular facial masks. In order to attract potential customers, exotic ingredients such as hydrogel, hemp seeds and white pine extract are used in the mask.
In addition, increasing investment in product research and development coupled with the growing trend of natural-based skin care products has encouraged manufacturers to launch new products.
For example, in 2021, Kanebo launched the Smile Performer mask and skin care products. The mask is designed to bring a natural smile to the face by lifting the cheeks, corners of the mouth and chin for about 10 minutes. In order to reduce the impact on the environment, these sheet masks are made entirely of cotton by-products with biodegradable properties.
The increasing influence of beauty experts, the improvement of living standards, and the promotion strategies adopted by players are all driving the demand for masks in the beauty industry.
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Key points of market research
Clay Mask has the largest revenue share in 2020 and is expected to maintain its leading position in the next few years.
Facial mask is one of the most commonly used beauty products.
In addition to benefits such as acne reduction, refreshing the skin and instant hydration, the mask is also easy and easy to use, and is a quick solution to combat dry skin.
Consumers in European countries such as Germany, France, and the United Kingdom are willing to pay for a younger appearance and more radiant skin. This is expected to be a positive factor for the growth of the European market in the next few years.
In terms of sales channels, hypermarkets/supermarkets have the largest share in 2020 because they provide freedom of choice, high visibility of international brands, and many new products.
An analyst from Persistence Market Research said: “The awareness of the benefits of using facial masks continues to increase, and the increasing demand for skin nutrition products by women and men, coupled with the strong presence of major players in the market, is boosting the overall market. increase."
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The report emphasized groundbreaking insights into the competitive scene of the mask market, as well as the highlights of the differentiation strategy used by manufacturers.
Some of the major players identified in the entire value chain include Shanghai Chicmax Cosmetics Co Ltd, P&G, Shanghai Baichaolin Daily Chemicals Co., Ltd., L'Oréal SA, Kao Corporation, Clarins SA, Shesiedo, Johnson & Johnson, Estee Lauder, and Unilever. .
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Persistence Market Research has released a new market report on the mask market, covering global industry analysis from 2016 to 2020 and forecasts from 2021 to 2031. This research report provides convincing insights based on products, properties, packaging formats and sales channels, covering all major regions of the world.
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The report also includes forecasting factors and important macroeconomic factors that are expected to promote global market growth. It also addresses the constraints that are expected to hinder market growth, as well as the latest trends and potential opportunities in the market.
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